Take The Red Pill: The Rise Of The Hybrid Startup

Several years ago, before Gilt, One King’s Lane and Zulily, I argued that some of the most valuable, disruptive tech startups would be in commerce, not advertising, cutting out the middle man rather than adding another one. It’s fair to say that 2010′s fastest-growing technology companies have largely been examples of this trend. Now there’s a second trend emerging in 2011 that seems at least as important: the hybrid business, with one foot in the virtual world and one foot in the real world. This isn’t the old “clicks-and-mortar” concept from the 1990s, which put web glitter on an old-school business, building Walmart.com for Walmart. A hybrid business is built entirely from scratch, to be innovative in its online technology and its real-world operations.

Jaime King Jaime Pressly Jamie Chung Jamie Gunns