Bloomberg Businesweek Underwhelms With iPad App (Demo)

Bloomberg Businessweek now has an iPad version of the magazine available as an iTunes subscription for $2.99 a month. You get the same articles as in print, but in a decent, but dutiful iPad app. Bloomberg’s head of mobile Oke Okaro gave me a demo of the app (see video). As far as magazine apps go, Businesweek’s app is fine. You get the entire issue, save articles to your personal archive, read in portrait or landscape mode, share articles via Twitter, Facebook, or email, and search through current and back issues. The best part of the app is that it pulls in market data and headlines from Bloomberg whenever you click on a bold-faced company name. It is a perfectly serviceable magazine app. But it is underwhelming

Jamie Chung Jamie Gunns